Ayay Media was founded in 2015, with an aim of sharing African stories with African children, teachers, educators, parents, and caregivers. The platform will serve as a space for promoting African heritage, culture, and awareness and essentially improve literacy among the continent’s children by making available books, animated videos, narratives curated from folklores, riddles, poems based on African communities. The content is currently available in 7 African languages with the aim of scaling up the language options.